EXPERTISE

PUBLIC RELATIONS & MARKETING

STRATEGIC BRAND BUILDING: Creating brand identity and clear marketing objectives with a strong target market focus.

CONCEPTUAL DEVELOPMENT: Implementing strategies to create platforms for brand recognition and influential positioning.

EVENT MANAGEMENT: Creating events with wow factors from concept to production, to "event of the year".

CELEBRITY ENDORSEMENT AND COLLABORATION:Lumière understands the power of celebrity and has access to a huge international database where we facilitate and manage celebrity endorsements and collaborations.

CROSS PROMOTION BRAND ALIGNMENT: Creating platforms for innovative and unique brand integration.

SOCIAL MEDIA: Activating and managing social media, from facebook pages, engaging in twitter conversations and personalised blog design and management.

EDITORIAL & PRODUCT PLACEMENTS: Creating exciting publicity surrounding the brand through a variety of mediums.

DATABASE MANAGEMENT: Building customer databases through a variety of marketing tactics.

ONLINE COVERAGE: Keeping brands on trend lists, through blogs, celebrity and news feeds.

PERSONALISED MEDIA RELEASES: Creating press releases surrounding newsworthy aspects of the brand.

PERSONAL PROFILE DEVELOPMENT: Creating a spotlight surrounding the people behind the brand and building consumer interest.

MEDIA RELATIONSHIP BUILDING: Introductions, media training and mentoring for all areas of media activity.

CELEBRITY SEEDING: We have one of the best databases around and our direct access is an asset for any brand wanting their product placed into celebrity hands to leverage on that association.

CREATIVE SERVICES: A range of creative solutions from digital to print.