alba1alba2alba3alba4
bep1bep2bep3bep4
chloe1chloe2chloe3chloe4
william rast
jw1jw2jw3
book1book2
volley

At one of our think tank sessions with the clever marketing team at Jeanswest, we unanimously agreed that the creation of Australia's first diffusion range would be a great hit for the brand.

We set about securing the boys behind the cult denim label Ksubi and Alba Fan Club was born.

"Denim gurus Dan Single and George Gorrow, from Sydney street wear label Ksubi, will create a diffusion line for Jeanswest later this year. The new range, Alba Fan Club, will be an independent project for the pair - separate from their Ksubi label - and is in keeping with a recent spate of high-profile designers to have launched high street collections.

Karl Lagerfeld and Stella McCartney, for example, both recently created diffusion lines with Swedish label H&M. The Alba Fan Club collection will be launched in 80 selected Jeanswest stores across the Country in mid-April."

Rachel Wells, The Sunday Age

"The concept of doing a range with Single and Gorrow was put to Jeanswest by ideas Agency Mel&Becks (now L'umiere), which brokered the deal between the two parties."

David Meagher, The Australian

Motorola/Black Eyed Peas launch of itunes phone - ROKR

Global retail first for the telecommunications market, with each limited edition ROKR phones having a flash card inserted with the entire Grammy Award winning, Monkey Business Album.

Managed and delivered the Black Eyed Peas in-store appearance for customers in the Optus George Street Sydney store.

Managed and delivered what was dubbed as one of the best parties of the year - Black Eyed Peas ROKR party for 300 invited media and celebrities.

Generated over half a million dollars in PR value and an invaluable global alignment with one of the hottest bands on the planet.

"An invitation to see a private Black Eyed Peas gig is a sure-fire way to get Sydney's hip hoppin' party crowd screaming 'Lets Get It Started'. And from the moment they revved in to the decked out warehouse aboard a Hummer 4WD, Fergie and Will.i.am didn't disappoint the amped-up hordes of fans, which included the top-cool-for-school Tsubi boys, the Waterhouse kids and Luke Ricketson".

The Daily Telegraph

"What a Day/Night - I'm still basking in the afterglow of what has to be an all time BEST party for Motorola. While at the same time playing back our in-store appearance frame by frame. Many thanks to you both for a thoroughly professional job and most importantly a creative interpretation that perfectly positioned Motorola. I am very grateful for all your hard work and feel humbled by the success of your achievements."

Peter Joblin, Public Relations Manager, Motorola Australia

Having observed the lack of fun at times within the corporate Birdcage Enclosure, we were left thinking about what we could do to re-energise the Melbourne Spring Racing Carnival for the younger market.

The answer was a concept presented to Motorola to host a marquee, complete with international celebrity Chloe Sevigny, who we contracted on our travels and have a collaboration on the fit out and menu with Ksubi and Maurice Terzini from Icebergs fame.

An enormously successful brand alignment and media generation concept that positioned the Motorola brand in the heart of its target market.

"Motorola stole the show at Flemington this year where celebrity guest Chloe Sevigny ensured a glamorous atmosphere in the Birdcage and an unprecedented line up inside Motorola's RAZRBAR.

With a marquee designed by Ksubi and a food and drinks menu by Maurice Terzini of Bondi Icebergs fame, Motorola's tent at this years Spring Racing Carnival was always going to attract the young and hip crowd. And no one comes hipper than its very special guest Chloe Sevigny, who held court over the fun and light hearted proceedings."

Harpers Bazaar

"While other marquees will feature mainly local, more accessible celebs, Sevigny's reputation as the high priestess of international cool - Jay McInerny proclaimed her 'the coolest girl in the world' in his 1994 New Yorker profile - will deliver Motorola press and prestige no amount of free champagne can buy."

Georgina Safe, The Australian

L'umiere's Director, Melissa Seymour noticed a gap in the publishing market for a small business book written especially for women. Having been a woman in business for herself for a long time, she had a lot of information to share. So, 'Girl's Guide to Turning Your Idea into a Business' was written by Melissa and published by New Holland.

"Former WAG and one-time model agency boss Melissa Seymour, wife of Swans Football legend Brad Seymour, has penned a self-help book. Girl's Guide to Turning Your Idea into a Business, is all about how to do everything from preparing a business plan to dealing with Lawyers. Seymour says she is well qualified after selling her model agency, Pure for mega bucks and moving on to a new career in marketing and PR."

Ros Reines, Sunday Telegraph

architecture in helsinki cut copy jeanswest LIFE with BIRD loreal motorola myer mystery jets romance ruggers volley william rast blackberry toyota lg kerastase optus ksubi sambag crown

General enquiries:
info@lumierecommunications.com.au

Phone: 02 93577711

Fax: 02 93577766

Address: Room 7, 285A Crown St. Surry Hills NSW 2010, Australia