At one of our think tank sessions with the clever marketing team at Jeanswest, we unanimously agreed that the creation of Australia's first diffusion range would be a great hit for the brand.
We set about securing the boys behind the cult denim label Ksubi and Alba Fan Club was born.
"Denim gurus Dan Single and George Gorrow, from Sydney street wear label Ksubi, will create a diffusion line for Jeanswest later this year. The new range, Alba Fan Club, will be an independent project for the pair - separate from their Ksubi label - and is in keeping with a recent spate of high-profile designers to have launched high street collections.
Karl Lagerfeld and Stella McCartney, for example, both recently created diffusion lines with Swedish label H&M. The Alba Fan Club collection will be launched in 80 selected Jeanswest stores across the Country in mid-April."
Rachel Wells, The Sunday Age
"The concept of doing a range with Single and Gorrow was put to Jeanswest by ideas Agency Mel&Becks (now L'umiere), which brokered the deal between the two parties."
David Meagher, The Australian





















